WEB VIDEO COMMERCIALS
Web videos or Internet videos are attention grabbing marketing presentations that are directed at the emotions of the viewer. These dynamic video presentations include many different elements including eye-catching animation and video, as well as quality music and voice-overs.
The commercial is specifically created for watching over the Internet and is made with the short attention span of web viewers in mind. It is very similar to a commercial made for television, but is more cost effective and will reach a larger set of targeted viewers. When your creative web video is finished it can be uploaded onto your website, and even more importantly uploaded to YouTube, Yahoo Video, Google Video and other video sharing websites.
A well-produced web video is designed to:
Motivate - customers to make a decision about your product or service.
Demonstrate - all the particular and relevant information about your product or service.
Communicate - why your product or service is better than the rest, or why clients should use your product or service. Communicate your story!
Educate - clients or potential clients how to properly use your product or service, or to train others how to sell your product or service.
TRAINING VIDEO PRODUCTION - You can train employees from afar with quality videos. Instead of spending money to travel to all of your stores or businesses, make videos that clearly and concisely teach new hires or update current employees on new business procedures easily.
TRADE SHOW PRODUCTIONS – Grab attention at your trade-show booth with a product promotion or company marketing video on a continuous loop from a massive screen monitor.
ONLINE VIDEO TRAINING – Save time and money by delivering training in video format. Employees, as well as distributors, partners and even customers can get timely product information and advanced training from every location.
LOOPING VIDEO – Do you have a waiting room at your place of business? Use the waiting time to inform clients about other promotions, products, services or procedures.
CORPORATE VIDEO PRODUCTION - Have videos created to spread the word about new corporate initiatives and policies to be distributed across all of your corporation's businesses.
PROMOTIONAL VIDEO PRODUCTION- Promote your products and services through videos that are relevant and interesting. Show these videos online and help to cultivate new business through increased web hits.
MARKETING VIDEO PRODUCTION- Easily market your products through your website or on YouTube and other web video sites to viewers in an effective and inspiring way. .
Why do you need video on your website?
Here I aim to take you through a few interesting takes on why you need video and some positive and negative uses of it.
A Forrester Research report has indicated that video is 50 times more likely to appear on page 1 of Google search results than your website is.
Why is this the case? Not many companies use optimised video content so competition isn’t high People are drawn to video and therefore Google keeps serving it up. Google owns YouTube.
It’s no coincidence that your YouTube videos will appear high on a Google search. Video SEO has many benefits over normal search engine optimisation Videos are displayed above normal organic search results Videos have to be self submitted to Google meaning less competition Better message can be given in a video Google and many other search engines are evolving and going past the basic web page search to include images, video and other media.
You have a fantastic opportunity to engage with your customers and potential clients with video. You can have your own channel, which as little as 10 years ago was unthinkable. You can use it to show off your products, show who you are and what you’re about, explain what you’re up to and so much more. You can even have fun with it and potentially attract a lot of attention.
Take for example Blendtec, an American based company that makes blenders. They decided to make a series of videos about blending things that you wouldn’t even imagine blending. It was ridiculous but funny. One of my favourites is when they blended an iPad. You’d think that blending an iPad would have been an utter waste of money.
Well as Tom explains their sales actually were up by 700% and many other opportunities have presented themselves in light of the huge attention that they have gained. In 2012 30% of all Internet traffic is video. By 2013 it is predicted that 90% of all Internet traffic will be video. With increased speeds, streaming issues will be a thing of the past, even on mobile devices. Like in the late nineties and early 2000’s having a website was becoming a necessity, having a video is now at the same stage.
If your video quality is bad, the story is disjointed or it doesn’t achieve what it aims to through bad execution then you could equally have a negative effect on your brand. Having a video that looks unprofessional may make people think that your product or service is also unprofessional thus causing you damage or not giving the customer a true reflection of what you do.
Houston Professional Photography will help you build your brand using great video footage. Call now to book your shoot.